Category Archives: statistics

Mobile could reach 30 to 50% in the next 5 years.

This is the mobile share on Forexticket:

All websites on the Internet have the same evolution. Mobile could reach 30 to 50% in the next 5 years.

How To Best Optimize Your Mobile Site For SEO

  • Make It Truly Mobile
  • Create A Hybrid Of Mobile-Optimized & Mobile-Friendly Content
  • Redirect Appropriately
  • Don’t Forget the Images!
  • Analyze & Optimize

Making Websites Mobile Friendly

Once upon a time, mobile phones connected to the Internet using browsers with limited rendering capabilities; but this is clearly a changing situation with the fast rise of smartphones which have browsers that rival the full desktop experience. As such, it’s important to note that the distinction we are making here is based on the current situation as we see it and might change in the future.

Consumers love their smartphones. Now businesses must fall in love with mobile.

Smartphone ownership has jumped globally – increasing 11% to 44% of the total population in Spain and by 7% to 38% of the total population in the US.  Smartphone owners are always using their device – in France, 90% use their mobile devices to access the web every day.

[prediction for 2012] More than 1 billion people will use mobile devices as their primary internet access point.

New Study Reveals the Mobile Web Disappoints Global Consumers

Nearly 60% of web users say they expect a website to load on their mobile phone in three seconds or less, and 74% are only willing to wait five seconds or less for a single web page to load before leaving the site. 50% are only willing to wait five seconds or less for an application to load before exiting.

Mobile Site Best Practices

  • Keep it Quick
  • Simplify navigation
  • Be thumb friendly

Untangling Your Mobile Metrics With Better Redirects

Three aspects of this switchboard are worth checking:

  • 301 redirects
  • Manage user agents
  • One-to-one mapping

A great trend

After changing the name of Mataf.net in Forexticket I experimented a big drop in the number of visitors – see “What you should know about forexticket” and “changer un nom de domaine” (in french). It took 7 months to reach a new historic high. Last week Google analytics measured more than 250’000 unique visitors, a new record for me and a great relief.

Since the beginning of 2012 the audience doesn’t stop growing, slowly but surely. Now, my job is to capitalize this momentum and don’t stop innovations.

If you want to change your domain name you should be ready to support a drop in the number of visitors:

Latency and Visitors

I often read that Amazon loses 1% in sales every 100ms of latency and Google’s traffic drops by 20% with an extra 0.5 seconds on load time per page.

I measured the pages viewed per visit and the load time during the last 9 months to evaluate the impact of the latency. And i found nothing, there is no correlation.

I will continue to improve the load time just to make a good website and not to gain more pages views!

What you should know about Forexticket?

This year ForexTicket/Mataf will be a 10 years old website. It’s a good reason to have a look in the past and to imagine the future.

During the last 10 years Mataf was my playground. I worked with search engine optimization, online marketing, community management, creating orginal content… I think Mataf was unique in the forex space, most of the trading tools were done before for my personal trading. I developed content I didn’t find somewhere else. And it worked very well, last year I welcomed almost 1 million unique visitors per month in january and march.

The number of visitors was enough strong to take a risk without endangering the future of the site. I decided to build a brand, as the domain name mataf.com was not for sale I completely changed the brand name for ForexTicket. I was aware that this change could drop the number of visitors.

And the number of visitors dropped by 30%. But, thanks Internet’s God, the fall was stabilized and 2012 started -very- well.

Forexticket is a worldwide website. Europe represents more than 50% of the whole visits but Asia (Indonesia, Vietnam, Thailand, India…) become more important every week.

The mobile version of Forexticket is growing very fast. In december more than 6% of visits are from a smartphone or a tablet and I could reach 7 or 8 percent in january.

So, today we have a new brand, the website should recover all its visitors in the following months. We are strong on mobile and web.

And tomorrow we will be better on mobile and I will try to enhance the brand. We have one distinct website per country, ready to be compliant with all the regulations… And to become an independant broker! … okay, it’s probably a joke, I didn’t plan to transform ForexTicket as a forex broker, I lack some skills and motivation to do that.

Develop general knowledge with web analytics

While I was analysing the statistics of forexticket I noticed a strong fall in the number of visitors from many countries since last sunday.

I thought it was an other change in a search engine’s algorithm. But I looked closer where I lost visitors and I can easily concluded that it’s localised in muslim countries.

It’s “Eid-al Adha” from november 6th to the 9th. An important religious day celebrated by muslim.

Eid al-Adha or “Festival of Sacrifice” or “Greater Eid” is an important religious holiday celebrated by Muslims worldwide to commemorate the willingness of Abraham (Ibrahim) to sacrifice his son Ishmael (Isma’il) as an act of obedience to God, before God intervened to provide him with a sheep— to sacrifice instead. (from wikipedia)

Today I learned a new thing… I love web analytics.

When to Stop Optimizing and Start Thinking

 

Sometimes I should concentrate myself on “non-quantifiable factors” instead of opening Google Analytics.

You vs. The Data: When to Stop Optimizing and Start Thinking.

The availability of data drives us towards optimization. We push towards our goals with pinpoint precision based on specific metrics, relentlessly focusing on squeezing every percentage point out of the online experience. But is there a point where external factors outweigh the direction in which the data pushes us? When these “non-quantifiable” factors like brand values, aesthetic, staff retention and corporate strategy (to name just a few) bump up against what the data is telling us, what should we do?

Spain leading the smartphone revolution in Europe

Spain leading the smartphone revolution in Europe

Did you know that 33 % of the Spanish population actually has a smartphone (Ipsos GmbH & TNS Infratest)? Through the recently released research site ourmobileplanet.com we have seen that among major European countries Spain is now leading the smartphone revolution. The study reveals that in terms of parallel media usage, 50 % of Spanish smartphone users are actively browsing the Internet while listening to music and 35 % of users are in fact using the Internet on another device simultaneously.

Although we have these great examples of companies who are embracing mobile, our internal data shows that only 10 % of large companies in Spain have developed a mobile website.

Finance and smartphone

Coming Soon: Mobile Intel Series: Finance
Finance is a vertical with a variety of subsets (i.e. banking, insurance companies, stock trading firms, etc.), and the report will contain an in-depth look at what the industry is doing in mobile.

Some initial findings from the data really stand out:

  • 80 percent of mobile financial users own a smartphone, which is more than double the overall mobile population.
  • The mobile finance audience is 76 percent more likely to own a tablet or e-reader, when compared to the mobile audience.

This shows that mobile finance consumers are looking to engage with content on next generation devices, and there is an opportunity for brands to reach consumers through apps or the mobile web. The stat about connected devices also shows that mobile plays a huge role in these consumers’ lives, as many mobile finance users have both a tablet and smartphone.

Difference between adplanner and Google Analytics

Each month I follow the statistics of a selection of forex website. I use Google Adplanner. This tool gives an estimation of the number of visits.

I noticed a divergence between the estimation and the real numbers. With the following chart I wanted to measure the divergence.

I use the numbers of Mataf and Fxstreet. I don’t share my data but fxstreet does.

Since last year the spread between the real numbers and the estimation is growing month after month.The difference between real and estimate numbers grows even if we share our datas.

If I use the average spread to correct Adplanners’s numbers I have the following statistics (statistics without correction can be found here):