This morning I learned that Saxo Bank will completly acquire the EuroInvestor portal. They pay a huge amount but I think this a very good move a broker can do now on Internet.
I keep in mind the acquisition of Boursorama by Fimatex (Société Générale) in France at the beginning of 2002. The price was very high : 44 millions Euro (x36 price-earnings – to compare with x32 for EuroInvestor). This acquisition has helped Fimatex to grow faster (108’000 account in 2001 vs 677’000 account in 2010) and to become the leader in trading online in France.
After my short experience with Synthesis Bank (now Saxo Switzerland) in 2006 I was not far to change the business model of Mataf.net. I thought about the opportunity to become a forex broker. I had a strong forex portal and the skills to optimize the website to collect leads. The choice between forex broker and portal was not easy but I think I made the better choice a the right time… My motivation is to build something, not to make a ton of money.
Today I see 5 differents business in the forex market:
- Social Networks (including forum). There are a lot of discussion about trading strategy, brokers… A serious broker has to hear the traders to know what they want and he has to work hard to offer them exactly what they want.
- Forex Portals. This is the biggest crossroads for traders. They can find news, tools, charts, informations, formations…
- Managed account. Most of them are IB.
- Brokers. I think they are too much for the forex market.
- Banks. They will acquire forex brokers because the forex market is ripe for biggest company.
If I had no limit my strategy would be:
- recruite a team to discuss with traders in social networks. I would contact the owner of forums and networks to work with them (and not against them as many brokers do).
- Turn my forex portal to a big news and tools provider. And I would optimize the conversion funnel to download my platform and to open account.
- Offer the best and simplest trading platform.
This is a complete strategy: You perfectly know the forex traders, you can offer them what they want, you have a source of leads, and you have a good trading platform.
OK it’s not enought to be a broker… but it a very good start.
I think, and I hope, that Saxo will follow this line with the acquisition of EuroInvestor.
If I had enough money I would certainly acquire a broker to do the same thing