During the last 10 years Mataf was my playground. I worked with search engine optimization, online marketing, community management, creating orginal content… I think Mataf was unique in the forex space, most of the trading tools were done before for my personal trading. I developed content I didn’t find somewhere else. And it worked very well, last year I welcomed almost 1 million unique visitors per month in january and march.
The number of visitors was enough strong to take a risk without endangering the future of the site. I decided to build a brand, as the domain name mataf.com was not for sale I completely changed the brand name for ForexTicket. I was aware that this change could drop the number of visitors.
And the number of visitors dropped by 30%. But, thanks Internet’s God, the fall was stabilized and 2012 started -very- well.
The mobile version of Forexticket is growing very fast. In december more than 6% of visits are from a smartphone or a tablet and I could reach 7 or 8 percent in january.
So, today we have a new brand, the website should recover all its visitors in the following months. We are strong on mobile and web.
And tomorrow we will be better on mobile and I will try to enhance the brand. We have one distinct website per country, ready to be compliant with all the regulations… And to become an independant broker! … okay, it’s probably a joke, I didn’t plan to transform ForexTicket as a forex broker, I lack some skills and motivation to do that.